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SEVENDUST
Press
Release, May 2, 2006
Press
Release, April 5, 2006
Press
Release, December 16, 2005
Press
Release, October 19, 2005
Press
Release, August 30, 2005
Album
Release
www.sevendust.info
SEVENDUST
BIO
The word next conjures
a lot of images: the next step, the next chapter, and the next level.
Sevendust has achieved all of these on their aptly titled fourth
studio album, Next, set to be released on October 11, 2005
on Winedark Records. The11-song collection finds Sevendust at the
peak of their powers, eight years after they released their hard-hitting
eponymous debut. During that time, they have perfected their unmistakable
brand of melodic heavy rock over the course of four albums, played
every stage between Los Angeles and New York (usually many times
over), built up one of the most dedicated fan-bases around, having
sold nearly 4 million records in the US alone and become one of
the most respected, well-loved and enduring bands bred in the US.
But if you thought you knew Sevendust, guess again, because
Next finds the Atlanta, Georgia fivesome delivering the album
of their career, not to mention more than a few songs that will
become modern rock classics in the days and months to come.
“I think it’s
the most honest and the most learned work we’ve done,”
declares charismatic frontman Lajon Witherspoon. “Next
goes back to our roots and showcases that heavy side of us,
that side that wants to rip everybody’s head off. This is
a level that no one has heard us at before though, because we were
able to let loose and not be afraid.” “We didn’t
try to reinvent the wheel,” adds guitarist John Connolly.
“ But what we did do is take everything we learned over the
last ten years and squeeze it into 50 minutes.”
Over the past decade,
Witherspoon and Connolly, along with bassist Vince Hornsby and drummer
Morgan Rose, have not only honed their skills as songwriters and
performers, they’ve also overcome more than their fair share
of hardships. However, the last two years have been monumentally
challenging, even by their standards. In 2004, the band severed
their longtime relationship with TVT Records and decided to strike
out on their own, recording what would become Next before
they had a label to put it out on. “There were people who
were saying ‘Oh my God, the ship’s taking on water,’”
remembers Witherspoon. “Our ship never took on water. We were
a stronger force than that.”
Rose expands, “We
have been on a roller coaster ride since May of 2004. We replaced
our management company with MG Management, dug out of financial
despair, watched a record deal dissolve, and replaced a guitarist
all in the course of six months. This left us in the position to
do things one-way, our way. In January of this year, we locked ourselves
away and shut out the outside world and began writing, recording,
and self-producing our fourth studio album entitled, Next.
For the first time since
very early in our careers, we had no outside interference, no one
telling us how to sound, no one telling us what to look like. The
end result is truly gratifying. It was amazing to see the reaction
to what we created from such a large percentage of the record industry.
After weighing many options we decided to sign with WineDark Records
who subsequently offered us our own record label imprint, 7Bros.
Records. The excitement that we feel from these individuals is something
we have never felt before.“
Enter close friend and
former Snot guitarist Sonny Mayo, who the band had known since their
early years. “It was a dream come true,” Witherspoon
declares enthusiastically. “Working with him was an inspiration,
considering the things that he’s overcome in his own life
and career. To see his passion gave us a lot of energy again. “
The band started hammering out ideas in Connolly’s dining
room in January of 2005 they knew that they had found a direction
for the album when “Hero” came together. Far heavier
than anything the band has written in a while – maybe ever
– the song is bound to be a Sevendust classic, with its bone-crunching
riff and driving chorus. Another heavy slab of Sevendust came together
soon after that in the form of “Ugly,” which Connolly
explains by simply saying, “Yea, it’s a break-up song,
but it’s our take on it.” “It’s a pissed
off record as a whole,” Witherspoon notes. “But there’s
a lot of melody on it, despite all the aggression you’ll find
on there.”
However, everything in this world has a polar opposite and the same
is true of Next. “We try to push the boundaries every
time we step into the studio,” proclaims Witherspoon. “So,
since we pushed the heavy side so far, we knew it was equally important
to push the opposite direction.” “This Life,”
inspired by and dedicated to Connolly’s newborn daughter,
is the closest song on the record to a ballad. “That was written
on the day my wife and I went for the first doctor’s visit
when I could hear the heartbeat,” recalls Connolly. “That
was an inspirational day. In the middle of all our angry songs,
I thought it would be cool to have one song that’s a little
more experimental and a little more positive.”
“’Angel’s
Son’ let us know that we were capable of doing mellower, ballad-y
stuff,” asserts Witherspoon. “And we all started out
jamming on acoustic guitars, so this kind of stuff is in our roots.”
“Shadows In Red” is the other quieter moment in the
midst of the raging storm, an all-acoustic song that features a
live string section and one of the band’s most daring moments
on tape. “As we grew up, things started changing: new babies
were born and people passed away, so the songs had to change,”
Witherspoon says by way of explanation. “Not everything was
the heaviest thing in the world and I wasn’t always mad at
the world. That song came out of me realizing that.”
Since Witherspoon had
several months to play with the words before recording began, he
crafted what is undoubtedly Sevendust’s most lyrically honest
and confessional album yet. “It’s about relationships,
life, loneliness, overcoming the fear of being alone, and getting
to know yourself,” he confides. “I feel very blessed
to be able to write what’s on my heart on this album and that
came through.”
With the songs honed
and the lyrics complete, the fivesome decamped in February 2005
to a house-turned-studio outside of Orlando, Florida where Creed
had laid down Weathered. There was a pool table, Jacuzzi,
jukebox and an empty pool to provide distraction, but the point
of this location was to solely work on the recording process. “It
made for a few late nights, but a lot of camaraderie,” reveals
Rose. “You can spend $1500 an hour on a studio or you can
buy a ProTools rig and set it up anywhere,” proclaims Connolly.
“It was definitely a challenge, but this record sounds better
than any we’ve ever done.” The band chose to self-produce
the sessions and spent two months in hardcore work mode, perfecting
the songs that would make up Next.
After two months of non-stop
recording, in the spring of 2005, without a record to promote or
a single on the radio, Sevendust did what they do best: they hit
the road. Unsure of what fans reaction would be, the band were more
than pleasantly surprised when every date sold out and the fans
gave them rave reviews over the pair of new songs they slipped into
the set lists each night. “It went so well, I didn’t
want to come home,” admits Witherspoon with a laugh. “I
don’t give a damn who has a bigger crowd than us, we have
the most loyal people ever,” Rose adds. “I can’t
even call them fans. I know people think they have the best fans;
well, screw you, we’ve got the best friends.”
And we know that their
friends are going be excited to hear Next. It’s the sound
of an unstoppable group going somewhere above and beyond all they
have already achieved. “Peoples’ jaws are going to hit
the floor,” predicts Connolly. Prepare to pick yours up.
From Atlanta, Georgia
Sevendust is: Lajon Witherspoon (vocals) * John Connolly (guitar)
* Sonny Mayo (guitar) * Vince Hornsby (bass) * Morgan Rose (drums)
www.winedarkrecords.com
www.sevenbrosrecords.com
CONTACT:
Amanda Cagan
ABC Public Relations
(818) 760-8166
acaganpr@aol.com
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