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CAKE
Press
Release, March, 2011
As they
approach their twentieth anniversary, CAKE’s adherence to
their original guiding principles has only grown stronger. Formed
in the early nineties as a somewhat antagonistic answer to grunge,
which they saw as just another form of big, dumb American rock,
CAKE’s democratic processes, defiant self-reliance, and lucid
yet ever-inventive music has made them a nation-state unto themselves,
with no obvious peers, belonging to no school.
Now, in addition to writing,
arranging, producing, and performing their own music, they have
taught themselves to engineer their recording projects in their
own recently-constructed solar-powered studio, which actually generates
more power than is needed to run it, causing the building’s
electrical meter to run in reverse. CAKE’s upcoming album,
Showroom of Compassion, will be released on their own Upbeat
Records label, making the album as pure an extension of the DIY
aesthetic as ever attempted by an established act.
“There are quite
a few different kinds of talent in this band,” observes founding
member John McCrea, “so our process has become even more democratic
with this record, with the band playing a much larger role in production
decisions.” Echoes bassist Gabriel Nelson, “This album
is the most collaborative CAKE album – and the band did nearly
all the engineering, which has been a real education in technical
stuff.”
“Having built our
own studio and being free from a pushy expensive record label,”
adds guitarist Xan McCurdy, “has given us a very important
ingredient in making our finest album: time.”
“We listen to each
other and grow from our association,” says CAKE’s other
founding member, Vince DiFiore. “This album represents a band
that has created its own story together.”
Initially, CAKE's small
sound was mostly just mistaken for weakness, and their embracing
of non-rock sonic elements was mostly mistaken for humor. Luckily,
there were a few people who seemed to understand. The San Francisco
Bay Guardian pointed out that “CAKE doesn’t ask
you to suck its angst,” and The St. Louis Dispatch described
CAKE’s music as "An utterly fresh sound, especially given
today’s preponderance of overblown ‘alternative’
bands." Somehow a copy of CAKE’s first demo tape even
made it all the way to France, where it was completely understood
and well received – “The drug dealers do not thank CAKE,”
astutely observed French music magazine, Les Inrockuptibles.
Thriving in the unglamorous
Central Valley of Northern California, where country meets mariachi
meets post punk and classic rock, CAKE’s music reflected this
diversity, and would eventually lead to collaborations with not
only Brazilian cultural hero Tom Ze, but also with American rapper
Jay-Z, and to legendary country songwriter Buck Owens choosing CAKE
as one of the only non-country artists to play his Crystal Palace
in Bakersfield, CA.
Touring tirelessly from
the outset, CAKE narrowly avoided road death many times on the icy
roads of New England, traversing the continent sometimes three or
four times in a single year in a Dodge passenger van that would
frequently catch fire from overuse. Gradually audiences began to
seem less puzzled, offended, or furious. Some people even began
memorizing and singing along. Their song “How Do You Afford
Your Rock’n’Roll Lifestyle?” from their first
self-released album, Motorcade of Generosity, even became
a minor college radio hit. Eventually, they signed a deal with then-independent
label Capricorn Records. The days of riding bikes around town in
the middle of the night plastering telephone polls with their own
enigmatic band-designed posters and befuddling iconic artwork were
soon ending.
CAKE released their second
album, Fashion Nugget, in 1996, which featured the radio
hits "The Distance" and “I Will Survive.”
“Every now and then,” heralded The Washington Times,
“a band with actual personality sneaks onto the modern rock
radio playlist.” The album presented a multi-purpose array
of musical communication that rung refreshingly true in contrast
to much of the ponderous, colorless rock of the mid-‘90s.
CAKE’s third album, Prolonging the Magic, included
their most successful song, "Never There," which charted
in such distant places as Brazil and Turkey. Founding guitarist
Greg Brown was replaced on this album by Chuck Prophet (Green On
Red); Tyler Pope (!!!); Jim Campilongo; Rusty Miller (Jackpot);
and Xan McCurdy (the Loved Ones), who became a permanent member
of the band. Comfort Eagle, CAKE’s fourth and highest-charting
album, presented such favorites as “Short Skirt/Long Jacket,”
“Love You Madly,” and “Shadow Stabbing.”
Alternative Press described Comfort Eagle as “infinitely
smarter, smarmier, and catchier than Weezer’s green album.”
CAKE's most recent studio
album, Pressure Chief, was met with critical praise for
its signature match of “Post-new wave with smart lyrics,”
according to The New York Times, with The Boston Globe
chiming in that “After more than a decade of inventiveness,
CAKE is far from stale.” The Los Angeles Times described
it as “Music that defies simple-minded pop paradigms.”
Several years ago, CAKE
created their “Unlimited Sunshine Tour,” which held
true to their anti-genre, music-first approach. So far, audiences
have been surprisingly accepting of this philosophy, and the tour
has included such culturally incongruous performers as the Flaming
Lips, De La Soul, Modest Mouse, the Hackensaw Boys, Kinky, Charlie
Louvin, The Detroit Cobras, Cheap Trick, Tegan and Sara, and the
far out comedy of Eugene Mirman. CAKE looks forward to building
another entertainingly disparate lineup for Unlimited Sunshine Tour
2011.
By maintaining their
ideals while continuing to challenge themselves artistically and
professionally, CAKE has managed to not only survive, but to thrive.
“We still exist,” explains McCrea, “because we’ve
always stayed outside of current trends. We’ve watched them
inflate and deflate. We’ve never been invited to the party,
so we’ve never had to leave the party whether the police arrived
or not. It’s a sad and beautiful world.”
###
CONTACT:
Amanda Cagan
ABC Public Relations
818 990 6876
Amanda@abc-pr.com
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